Soft Opening Whitney Biennial 2010
New York, USA
Whitney Museum of American Art
Union Square Hospitality Group, New York
As part of 2010, the Whitney Biennial, INABA was commissioned to design a pop-up café located in the museum’s interior courtyard. The project consists of three (3) large-scale lanterns that occupy the courtyard’s double-height space, a 24-foot long service counter, communal tables, high-top counters and ‘droopy’ seat cushions.
In conjunction with Jeffrey Inaba’s Columbia University-based group, C-Lab, INABA developed graphic design elements for the café, including T-shirts, signage, the menu, and last but not least, order cards, which together comprise an unofficial Whitney Museum of American Art Building Materials Collection. Each card shows the front and back surface of a material found in the building.
Operated by Danny Meyer’s Union Square Hospitality Group, the café features sandwiches created specifically for the pop-up by each of USHG’s renowned chefs.
Principal: Jeffrey Inaba
Project Designers: Simon Battisti, Talene Montgomery
Darien Williams, Benedict Clouette, Nicholas Solakian, Anna Leach, Joon Bae Park, Genevieve Rainsberger, Dana Nishimura Bryan
See Lamar Clarkson’s story at ArtInfo